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Analysis Of Current Situation And Prospect Of Washing Machine Market Scale
Mar 12, 2018

Recently, under the guidance of the China Home Appliances Association and the Ministry of Information and Industry Development of the State Information Center, The "2017 China washing Machine ·clothes Dryer Industry Summit Forum", sponsored by China Home Appliance Network, discusses the currentsituation and trends of the washing machine industry. At the forum, data released by Zhonyekang show that from January 2017 to August, China's washing machine market retail volume of 23.38 million, an increase of 10.4, retail sales of 42 billion yuan, up 13.1%.

Leading enterprises outperform



Wei Jun, general manager of the division of Zhongyi Kang Bai Electric Power Company, said that steady macroeconomic growth and a round of growth experienced by the real estate market have played a significant role in driving the washing machine market sales. The demand for the replacement of a large number of products during the period of home appliances going to the countryside and replacing the old with the new ones began to be gradually released, bringing new vitality to the new categories in the period of introduction such as classified washing, washing and drying machines, clothes dryers, mini machines, etc. Quality consumer demand growth to promote the whole washing machine market scale has risen steadily.



In the first half of 2017, Haier's washing machine business achieved revenue of thirteen billion eight hundred and forty-five million yuan, up 59.02 percent from the same period last year, while Little Swan achieved revenue of ten billion five hundred and sixty-eight million yuan, an increase of 32.35 percent over the same period last year.



The monthly monitoring data show that from January this year to August, the market share of the top three brands in the offline market increased from 58.3% in 2016 to 60.4 percent, an increase of 2.1 percentage points. The top five brands had a market share of 73.8 percent, up 2.3 percent from the same period last year.



According to Lu Shenghua, editor-in-chief of the State Grid of China, the concentration of market share in superior enterprises is the result of market competition. On the one hand, the rise in raw material prices since the second half of last year has caused a more obvious impact on small and medium-sized enterprises; on the other hand, Consumption upgrading puts forward higher requirements for technology research and development, and large enterprises have more advantages in integrating R & D resources.

Washing Machine Industry continues to be optimistic about Market prospects



Looking forward to the future development of the washing machine industry, relevant officials of TCL ice washing said that health will become a new hot spot in the industry and that TCL will carry out continuous, in-depth product and design innovation around pollution-free. Xu Dongsheng said that in the context of consumption upgrading, Residents' income continues to grow, especially as the rapidly rising middle class pays more attention to a healthy and high-quality lifestyle. If the product gets the attention of this group, it will receive greater market returns. Lu Shenghua predicts that. Brand integration in washing machine industry will continue. For small and medium-sized enterprises, it is the way out to grasp the market consumption trend and develop differentiated products that can meet the needs of consumers.



"in the long run, the market outlook for washing machines is optimistic." Boxi household appliances officials believe that with the introduction of the comprehensive two-child policy, the urbanization process continues to advance. Factors such as household appliances upgrade and upgrade demand fundamentally support the sustainable development of washing machine industry.



In addition, there is a general view in the industry that the market size of washing machines will continue to rise steadily this year in the face of fierce competition in the washing machine market. In terms of products, it meets the needs of users, such as "washing", "dry," "clean," and "clean." Will be the decisive factor in winning the market.